When you start designing your new work uniform, you’ll have to think about how colors can motivate your employees and stand out to your customers.
Colors have a lot of significance in society, whether or not you think about it. Different cultures have different beliefs about what colors mean. When you start designing your new work uniform, you’ll have to think about how colors can motivate your employees and stand out to your customers.
Influencing Employees
Creighton University conducted a study on how uniform color affects employee performance. When your employees need to wear uniforms, it helps boost their sense of belonging. However, it’s important to allow for some individuality, since your team members are not just cogs in a faceless machine. Blue offices and surroundings helped employees feel calmer and hopeful, which helped them become more productive and successful.
Although black is using associated with aggression, in a setting where you need a work uniform it also exudes authority and professionalism. Black uniforms help people feel more confident, which helps them perform in a high-end setting such as an upscale restaurant.
Influencing Purchases
Red and yellow help convey feelings of excitement and happiness. These qualities will inspire your customers to want to purchase more products. Plus, it helps makes your employees more distinctive than if they only had a work uniform that was one plain color.
Blue continues to make a difference when influencing customer purchases. It signifies trust and loyalty, and for this reason, blue is the most popular choice for a work uniform in any industry. Blue uniforms help reassure customers that they are making the best decisions with the purchases they make.
Interacting with Customers
Black uniforms benefit your employees, but they also cause problems during customer interactions. Customers will be more likely to argue with and be more critical of employees in black uniforms if they are unhappy about something.
However, a white work uniform is a much safer choice. White is an excellent choice for work uniforms in food services and hospitality since it gives off a sense of purity and freshness. White coats and other uniforms also reassure customers and patients in a medical setting, such as a hospital or laboratory. So, when you are rebranding your business and designing a new work uniform you expect your employees to wear, you need to take all of these factors into account to achieve the best possible results!
Uniform Services from Ace Uniform
To give your business a clean, professional, and cohesive look, rely on Ace Uniform. Whether you need uniforms in the food, automotive, industrial, construction, medical, security, or you-name-it industry, we can provide you with the uniforms you need for the price you want. Give us a call at 1-800-366-1616 or visit us online to learn how we can help meet your needs. Want to get to know us even better? Visit us on social media on Facebook, Pinterest, Twitter, LinkedIn, and Google+.