The color of your company uniforms is more important than many people think, so consider it carefully before you finalize your design.
Colors impact human psychology more than we realize at any given moment. They can create feelings, tie ideas together, and have context-dependent meaning. Understanding what personal preferences exist or what cultural preferences there may be can help us understand what colors should be used, where they should be used, and why they should be used.
All of this impacts our color choices for uniforms, too. Getting the right color uniforms isn’t always easy. In fact, it’s much easier to get the wrong color uniforms that don’t convey what you’re trying to say. Here are some tips to get the color uniforms that work for you.
Match Your Brand
Any business should have a cohesive brand identity. It’s an instant way for your (potential) customers to look at you and know what you’re all about. People who are true experts on brand identity will tell you that color is an essential part of the equation.
If you’ve already developed a brand identity, the color of your uniforms should match or complement that brand. If you haven’t yet developed a brand, think of your uniforms as one piece of a much larger puzzle.
Know Your Goals
Are your uniforms just meant to make someone recognizable to the general public, or do you need your uniforms to say more? Identify your goals! Sometimes, a uniform may enable coworkers to identify each other based on rank, giving them a quick visual indicator of who is in charge of what. Even something like accent colors on an armband can help establish who is who in the workplace and create a clearer sense of hierarchy.
Understand Your Industry
Different industries make use of different colors. Where red may be useful for fast food restaurants or retail stores (so customers can quickly identify someone who can help them), other colors are useful as well. White is preferred in healthcare environments, more professional spaces like banks and corporate buildings tend to use black, and blue is used in office spaces. It all depends on what your business does.
Remain Professional
Regardless of what color you choose, you want to remain professional. Blue uniforms are common for this as they feel friendly and open. Likewise, something like white can communicate a sense of cleanliness and is used to show that one cares about how clean their uniform is. This can help tell customers that your employees are professionals who are committed to their jobs.
Choose the Best Uniforms with Ace Uniform
To give your business a clean, professional, and polished look, rely on Ace Uniform. Whether you need uniforms in the food, automotive, industrial, construction, medical, security, or you-name-it industry, we can provide you with the uniforms you need for the price you want. We care about meeting your needs and keeping your employees safe. Give us a call at 1-800-366-1616 or visit us online to learn how we can help meet your needs. Want to get to know us even better? Visit us on social media on Facebook, Pinterest, Twitter, and LinkedIn.